About Us

Our Story

Project CN (ABN 78 132 568 431) began with a simple mission: to eliminate the "authenticity gamble" for Australian runners. Our founder, a dedicated runner obsessed with performance metrics—from cadence to vertical oscillation—saw a glaring gap in the local market. While the world's most advanced running shoes were available on international marketplaces, sourcing them meant navigating a sea of "super-fakes" and gray-market resellers.

Having been burned by counterfeit gear on sites like Taobao in the past, our founder decided to use his deep understanding of the international supply chain and fluency in Chinese to build something better. He knew that for a runner, a shoe isn't just an accessory—it's a precision tool. If the foam isn't authentic, the performance isn't there, and the risk of injury rises.

In early 2026, Project CN was officially born in Melbourne. What started as a vision to provide a secure, local pipeline for elite footwear quickly turned into a fully registered Australian business (ABN: 78 132 568 431), operating strictly under Australian Consumer Law to give local athletes the protection they deserve.